Kerala among top 10 holiday destinations
Kerala named among top ten holiday destinations
Travel guides publisher Lonely Planet has named Kerala among the world's
10 best destinations for taking the family on a holiday in 2014.
The
Lonely Planet's award for the best family destination was bestowed on
'God's Own Country' at the World Travel Mart in London, the world's
leading travel trade event attended by industry representatives from
across the globe, a statement issued in Thiruvananthapuram said.
The World Travel Mart, which began on November 4, concluded on Thursday.
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Kerala
joined the likes of New York City, Denmark, Prague, Iceland, Italy and
Hawaii in being described by the travel expert as a child-friendly
destination ideal for the family.
"The intensity of travel in
India could put you off taking a trip here with family, but Kerala is a
family-friendly version, more laid back than other regions, greener,
slower paced. There are also lots of national parks for elephant
spotting, palm fringed beaches and boat trips along the lush canals of
the backwaters," it said.
Kerala Tourism director S. Harikishore,
who led the state delegation to the World Travel Mart, received the
award from Lonely Planet.
Former South African cricketer Jonty
Rhodes was among the thousands who visited the Kerala pavilion at the
World Travel Mart. The pavilion showcased Kerala as the Home of
Ayurveda.
Rhodes, who retired from international cricket in 2003, is a brand ambassador for South African Tourism.
"With
the British economy registering the fastest growth in the last three
years in the previous quarter, the mood at the World Travel Mart hosted
by London was upbeat," said Harikishore.
Britain is the most important market for Kerala. The state recorded nearly 1.5 lakh tourist arrivals last year.
"The
World Travel Mart presented us with a significant opportunity to target
higher growth figures for Kerala tourism as far as foreign tourist
arrivals are concerned," he added.
The Kerala delegation included 12 co-exhibitors representing the hospitality industry of the state.
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